The course in Retail Management deals with selling of goods and services to consumers. It involves a direct interaction with the customer and coordinating business activities. Retail Management involves various processes which help the customers to procure the desired merchandise from the retail stores for their use and it includes all the steps required to bring the customers into the store and fulfil their buying needs. The success of this concept is a process of promoting greater sales and customer satisfaction by gaining a better understanding of the consumers of goods and services produced by an organization. This course specializes with concepts and innovative management practices for the Retail Industry.