This course is useful for Executives working in any organization primarily because marketing is core to the sustenance and growth of these organizations. Professionals from this sector will be able to effectively create brand management strategies and function as marketing professionals. This programme in marketing investigates the Fundamental approaches to understand markets, competitors and portfolios of product offering. Identifying target markets, market monitoring and product development are some of the many attributes of this module accessible through Hybrid Learning mode. This helps successful launch of brand extensions with help of new age platforms like E-Commerce and Social Media.