Customer Relationship Management

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Customer Relationship Management

Customer relationship management (CRM) is the design, planning, and implementation of customer management systems, which organize, synchronize, and automate the processes that maintain client and sales prospect information. This course focuses heavily on technology and marketing which is an integrated activity. The program curriculum is designed to equip students with knowledge and skills related to services marketing, customer service, customer retention / relationship management, call centre management, account management, service design and service quality management. The overall objective is to enhance the customer satisfaction to the ultimate heights.

Course Details

SL NO Course Name Fees Duration Eligibility Apply Now
1 Diploma in Customer Relationship Management 7500 6 months 10+2/Diploma/Degree/PG Apply
2 Advanced Diploma in Customer Relationship Management 14700 10 months 10+2/Diploma/Degree/PG Apply
3 Post Diploma in Customer Relationship Management 16700 12 months Graduation/Diploma/PG Apply

Note : GST of 18% applicable as per Govt of India notification on total course fees.

Syllabus

Diploma in Customer Relationship Management

Sl No Subjects Max Marks
1 Principles and Practices of Management 100
2 Principles of Economics 100
3 Strategic Management 100
4 Customer Relationship Management 100
Total 400

Advanced Diploma in Customer Relationship Management

Semester 1

Sl No Subjects Max Marks
1 Principles and Practices of Management 100
2 Principles of Economics 100
3 Strategic Management 100
4 Customer Relationship Management - Part 1 100
Total 400

Semester 2

Sl No Subjects Max Marks
1 Business Environment 100
2 Organizational Behaviour 100
3 Customer Relationship Management - Part 2 100
4 Project 100
Total 400

Post Diploma in Customer Relationship Management

Semester 1

Sl No Subjects Max Marks
1 Principles and Practices of Management 100
2 Principles of Economics 100
3 Strategic Management 100
4 Business English 100
5 Customer Relationship Management - Part 1 100
Total 500

Semester 2

Sl No Subjects Max Marks
1 Business Environment 100
2 Organizational Behaviour 100
3 Management Research 100
4 Customer Relationship Management - Part 2 100
5 Project 100
Total 500

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